"I have found that using bartering for many of my capital expenses has proven to be a very useful and economical tool. In 1999, our trade dollars amounted to $12,540 and in 2000 we increased that amount to $15,898. The office furniture in the majority of our offices was purchased on trade with HON Office Furniture. I have also purchased several computers and a new concrete walkway and entrance to the hotel was installed. On more than one occasion, I have used trades to promote and advertise the hotel and our restaurant. I have also taken advantage of the exceptional prices on items in ATX's showroom for client promotions and employee holiday gifts."
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Four Points Sheraton Hotel
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"The exposure to ATX client has also generated cash sales when the ATX clients come back with friends to play. Proof positive that I only needed to get people to try the course once and they will come back. These trade sales have added about $15-20K in sales each year, and I heave really been able to put the trade dollars to work to improve my business. Working with the ATX clients has been great. From beautifying the clubhouse area, which is really appreciated by the golfers, to enhancing the course itself, ATX has enabled me to accomplish many projects at my facility using this new source of revenue."
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Hemlock Springs Golf Club
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"It seems like ATX has always been part of my business. We have taken hundreds of orders for ATX network members just like we would from any other customer. We have averaged $1500 per month in trade sales, performing work for many trade members multiple times, both at their residences and workplace. Likewise, we have a number of ATX Members that are our regular vendors, and have been for years, all through trade."
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Glass Doctor
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"As a retailer who sells and services gaming equipment, I felt that my business would lend itself well to the barter concept. As predicted, joining ATX was a good business decision. Due to our association, sales at B&B have increased by an average of $16,000 annually."
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B & B Music & Video
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"A barter exchange - for those who haven't used one - combines the functions of classified advertising and a bank. Customers sign up to sell anything from drywall to dentistry, the exchange compiles the listings in a directory, and buyers contact sellers directly or through a broker employed by the exchange."
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Inc Magazine
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"Small business owners tend to be the biggest beneficiaries of barter because they can trade goods based on their own wholesale cost."
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Good Housekeeping
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"Think of barter as a supplement to your regular cash business, not a replacement for it. For most businesses, producing a 6-8% of sales per year by barter is a reasonable ceiling."
" The key to successful bartering is know how to use the system. Learn to be flexible in your buying habits. Give your trade broker time to find what you want, and be willing to help by giving referrals."
"There's no tax advantage or disadvantage to bartering. Cash sales and trade sales are treated identical under the tax law."
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Kiplinger Personal Financial Magazine
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"Businesses are bartering for many reasons. Most important, perhaps, is that it gives them the ability to leverage their cash reserves into more purchasing power while increasing cash flow and lowering overhead expenses."
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Opportunity
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"Businesses are discovering that barter not only has financial advantages but it has marketing benefits as well. Barter brings in new business that could never be acquired in any other way."
"It's best to work through a barter exchange network, which acts as a broker for its clients' goods and services. Such networks have thousands of clients, making them a viable source for many business needs, such as office equipment and supplies, printing, advertising, cleaning and maintenance services, professional services and travel and entertainment."
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Journal of Accountancy
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"As things become more and more competitive, and as more people start their own businesses, trading is likely to become more popular. It makes sense. Businesses will discover that barter can become an integral part of their business plans, enabling them to see higher profits, meet like-minded business owners and improve the quality of their business and personal lives."
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Print & Graphics
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"Bartering turns empty rooms into valuable commodities. Trading room nights brings hotels new customers to feed other profit centers - such as food and beverage, telephone, laundry and parking -- with opportunity to return as a cash customer and even refer a few friends."
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Hotel & Motel Management
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"Barter exchanges help cash-strapped entrepreneurs stimulate sales, develop new clients, convert excess capacity or inventory into revenue, and acquire goods and services needed to conduct a business. The most important benefit of barter is cash conservation: keeping cash in the bank while using barter revenue to offset normal operating costs."
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Nation's Restaurant News
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"Bartering is an age-old practice that has always been particularly common among businesses in small communities. But it has exploded in recent years into a sophisticated undertaking backed by a huge network of third party players. Perhaps imbedded with the spirit of trade-savvy school kids, meanwhile, many business owners and executives have thrust bartering into a multi-billion dollar industry that spans the globe. To its champions, bartering has become a vitally important tool for maximizing a company's return on its assets while building a network of potential cash customers as well as trading partners."
"Companies are starting to understand how they can use their products and services as a form of capital to buy things they need."
"The types of connections offered by bartering are virtually unlimited. To name just a sampling; Hotels unlock their rooms for advertising space in newspapers and magazines; printers roll their presses in exchange for legal services; manufacturers trade widgets for share of another company's stock; accountants offer tax preparation services for seats on airplanes; and employees of various kinds barter to provide incentives for employees, such as vacations at exotic resorts."
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The Practical Accountant
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